# Rita Sheth

> Entrepreneur, product designer and strategist building next-generation ventures at the intersection of creativity, technology and commerce. CEO of MercuriDash.

## Pages

- [Home](/): Overview of Rita Sheth's work, writing and ventures.
- [About](/about): Background across fashion, tech and creative industries; the Design First philosophy.
- [Contact](/contact): Get in touch about partnerships and collaborations.

## Writing

- [Building MercuriDash](/writing/building-mercuridash): The story and vision behind MercuriDash — a creative, connected and intelligent infrastructure for consumer products.